Cereal Partners Worldwide’svery first NFTs (Non-Fungible Tokens)have dropped on Opensea.io, commemorating the launch of the TRIX®Breakfast Cereal brand in the Middle East &North Africa (MENA). The TRIX® Globe is an exclusive limited series of only two NFTs available for bidding from March 18-May 5, with 100% of the proceeds going to charity.
“In line with our promise for ‘Better Lives,’we are proud to launch the first blockchain based initiative in the region aimed towards a humanitarian cause with full proceeds of the TRIX NFTs auction going to the EmiratesRed Crescent,” said EmilienMesquida, Business Executive Officer, Cereal Partners Worldwide, Middle East & North Africa.
“We are excited to announce that TRIX® is the first and only breakfast cereal brand in the world to have launched its own NFT series – showcasing how daring and adaptable our brands are,”said Bahaa Boulmona, Brand Manager Cereal Partners Worldwide, Middle East & North Africa.
An NFT is a digital asset that represents real-world objects like art, music, in-game items, and videos. NFTs are bought and sold online, frequently with cryptocurrency, and are generally encoded with the same underlying software as many cryptos.
TRIX®is a fruity flavoured breakfast cereal offering that is iconic for its six fruity shapes. It’s made with whole grain and is a source of calcium, zinc, and B vitamins. TRIX® is a heritage breakfast cereal brand that aims to ‘Put the fun back into breakfast.’The brand’s mascot,‘The TRIX® Rabbit,’ is an icon in the breakfast cereal world, dating back to the 1950s.
