Following the launch of their new Versace Mercury sneaker last month, the luxury fashion House has continued its innovative streak by entering the gaming and virtual world space. Versace has landed in Fortnite to immerse players in the world of the Versace Mercury and give them the exclusive opportunity to wear the sneaker in-game for a limited time. From today, players of Murder Mystery, one of the most popular Fortnite Creative maps on the platform will be able to explore an archaeological dig site and compete to be the first to find the sneaker, a digital treasure that will provide them with special in-game rewards and throw players into the spotlight for their round.
As a prelude of the Murder Mystery integration, renowned variety streamer Agent 00 will be hosting a Twitch stream and giving his viewers the chance to win a real pair of the Versace Mercury sneakers.
As a testament to innovative craftsmanship, the Versace Mercury harmoniously blends futuristic advancements with the timeless sophistication of Versace’s heritage. The sci- fi-influenced design conceals a complex structure, consisting of 86 meticulously crafted components that are seamlessly cut and stitched together, of which the upper and lining alone consist of 30 pieces per pair, thereby creating a cocoon of comfort, protection, and support.
By bringing this innovative new sneaker into Fortnite, following a Snap AR experience and Bitmoji digital collection in June, Versace shows a continued commitment to virtual worlds and the value of digital fashion items within them. Platforms like Fortnite represent a new medium for communication where brands can convey their story and visual identity in immersive, gamified, and social ways, while giving players relevant rewards that enrich their experience, whether that be through gameplay or cosmetic items which allow for self-expression.
